Strategy Deployment Model
for Continuous Performance Improvement
Sustained business success is achieved through continuous performance improvement,which is brought about by a feedback loop comprised of three pillars:
‘decisions – actions – results’.
The Strategy Deployment Model breaks this feedback loop into its constituent elements and disciplines,and offers a framework to consistently deploy each toward achieving strategic goals.
Understanding each pillar, element and discipline forms a linear view of the strategy deployment model; while understanding the linkages, dependencies and flows between them forms the feedback loop … and represents the level of maturity required for successful strategy deployment, continuous performance improvement and sustained business success.
Linear view of the strategy deployment model…
In business, decisions drive actions, actions drive results and results drive more decisions. These are the three pillars of continuous performance improvement.
In the initial stages of the strategy deployment model, decisions flow to actions through two elements: the push point and the fulcrum point. These elements are supported by the disciplines of leadership, strategy and communication; and people, process and technology.
In the later stages of the strategy deployment model, actions flow to results through two more elements: the lift point and the marketplace. These elements are supported by the disciplines of design, production and delivery; and perception, competition and regulation.
In the feedback loop, results flow to decisions through business intelligence, which is supported by communication and technology … and the cycle repeats.
Continuous performance improvement loop…
Where to start…
Start with an analysis of each element and discipline, as they currently exist within the business.
Analysis of the Push Point, will reveal a company’s culture and how it influences the ability to deploy strategy. Typical objectives for this element are to identify, develop and deliver a clear vision and mission for the business, enthusiastic culture, realistic timeframes, and pragmatic expectations for achievable results...
Analysis of the Fulcrum Point will reveal the strengths and weaknesses of a company’s resources and their ability to execute strategy. Typical objectives for this element are to identify and develop: a) management’s depth of expertise in their respective disciplines, their breadth of cross-functional experience, and their knowledge and experience in managing strategic initiatives; b) the strength of the relationship, and trust, between management and employees; c) employee education, teamwork and motivation; c) business process design and adequacy, and program/project/change management maturity, discipline and capability; and e) technology utilization, leverage and implementation methodologies...
An analysis of the Lift Point will reveal the effectiveness with which products and/or services are designed, developed, marketed and delivered. Typical objectives for this element are to identify and improve: product quality, marketing, competitive positioning, and customer service...
An analysis of the Marketplace will reveal opportunities and threats from your operating environment. Typical objectives of this element are to recognize and respond appropriately to market forces influencing: innovation, customer behavior, competitors, regulators and the economy…
An analysis of the Business Intelligence Feedback Loop will reveal a company’s ability to quantify and measure success, and take action based on actual performance. Typical objectives of this element are to identify key performance measures and indicators, and to report and act upon the results - to foster continuous learning and continuous improvement...
For more information, contact: Gary M. Jacobs

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